NetSuite Marketing Tips

Digital Marketing vs SEO : What's the Difference?

michael@saasmouth.agency (Michael Dean) — Fri, 21 Apr 2023 05:47:11 GMT

Digital marketing and SEO are two terms that are often used interchangeably, but they are not the same thing. While both are important aspects of online marketing, they have different goals, strategies, and target audiences. In this article, we will explore the differences between digital marketing and SEO, their benefits, and when to use each one.

What is Digital Marketing?

Digital marketing is the practice of promoting products, services, or brands using digital channels such as search engines, social media, email, and websites. It encompasses a wide range of tactics, including content marketing, paid advertising, social media marketing, email marketing, and more.

Definition of Digital Marketing

"Digital marketing is the promotion of products or services through digital channels, using tactics such as content marketing, paid advertising, social media, and email."

Exploring Digital Marketing Channels

Digital marketing channels are various tactics and strategies used to promote products or services through online channels. These channels have been developed to take advantage of the massive reach and accessibility of the internet. Below are some of the most popular digital marketing channels:

Goals of Digital Marketing

Digital marketing has become a vital aspect of modern marketing strategies for businesses of all sizes. The goals of digital marketing campaigns can vary depending on the business, industry, target audience, and budget. However, there are some common goals that businesses typically aim to achieve through their digital marketing efforts.

Increasing brand awareness

One of the most important goals of digital marketing is to increase brand awareness. This means making potential customers aware of a brand's existence, its products or services, and its unique value proposition. Digital marketing channels such as social media, content marketing, and SEO can help businesses to reach a wider audience and build brand recognition.

Driving traffic to a website

Another common goal of digital marketing is to drive traffic to a website. Businesses can use tactics such as SEO, PPC advertising, social media marketing, and email marketing to attract more visitors to their website. Once on the website, businesses can use various strategies such as landing pages and CTAs to convert visitors into leads or customers.

Generating leads

Lead generation is a crucial goal for many businesses, and digital marketing can be an effective way to generate leads. Businesses can use various digital marketing channels to capture contact information from potential customers and nurture them through the sales funnel. Lead generation tactics can include gated content, email marketing, and retargeting ads.

Increasing sales

Ultimately, the goal of digital marketing is to increase sales and revenue. Businesses can use various digital marketing channels to drive more sales, including email marketing, retargeting ads, and social media advertising. By using targeted messaging and calls to action, businesses can encourage customers to make a purchase and increase their overall revenue.

Building customer loyalty

Another important goal of digital marketing is to build customer loyalty. By providing valuable content, excellent customer service, and personalized experiences, businesses can build long-term relationships with their customers. Digital marketing channels such as email marketing and social media can be effective tools for building customer loyalty and engagement.

Improving customer retention

Finally, digital marketing can be used to improve customer retention. Businesses can use tactics such as email marketing, social media, and loyalty programs to keep customers engaged and coming back for more. By providing a great customer experience and staying top of mind, businesses can increase customer retention rates and reduce customer churn.

What is SEO?

SEO stands for search engine optimization, and it is the practice of optimising a website to rank higher in search engine results pages (SERPs) for specific keywords. The goal of SEO is to improve the quantity and quality of organic traffic to a website by increasing its visibility in search engine results.

Definition of SEO

"SEO is the practice of optimising a website to rank higher in search engine results pages for specific keywords."

Main SEO Components

There are several components of SEO, including:

Keyword research

Keyword research is a critical component of SEO that involves identifying the keywords and phrases that potential customers use when searching for products or services online. By understanding the language and search terms that their target audience uses, businesses can create content that is optimised for those keywords and improve their chances of ranking higher in SERPs.

On-page optimization

On-page optimization refers to the strategies and tactics used to optimize the content and structure of a website for search engines. This includes optimising title tags, meta descriptions, headings, and images, as well as ensuring that the website is user-friendly, mobile-responsive, and fast-loading.

Off-page optimization

Off-page optimization refers to the strategies and tactics used to improve the authority and credibility of a website by building high-quality backlinks from other reputable websites. This can include tactics such as guest blogging, influencer outreach, and social media promotion.

Technical SEO

Technical SEO refers to the strategies and tactics used to optimize the technical aspects of a website for search engines. This includes optimising website structure, improving website speed and performance, ensuring proper URL structure and formatting, and implementing schema markup.

Local SEO

Local SEO is a specific type of SEO that focuses on optimising a website for local search queries. This includes optimising Google My Business profiles, building local citations, and creating locally-focused content.

Goals of SEO

The goals of search engine optimization (SEO) are centred around improving a website's ranking and visibility in search engine results pages (SERPs). Here are some of the main goals of SEO:

Improving website visibility in search engine results pages

The primary goal of SEO is to improve a website's visibility in search engine results pages. By optimizing the content and structure of a website, businesses can increase their chances of ranking higher in SERPs for relevant keywords and phrases.

Driving more organic traffic to a website

Another goal of SEO is to drive more organic traffic to a website. By improving a website's visibility in SERPs, businesses can attract more potential customers who are actively searching for products or services related to their business.

Increasing website authority and credibility

SEO can also help to increase a website's authority and credibility in the eyes of search engines and users. By creating high-quality, valuable content and building high-quality backlinks from other reputable websites, businesses can improve their website's authority and credibility, which can lead to higher rankings in SERPs.

Improving user experience on a website

SEO also involves improving the user experience on a website. By optimising website structure, navigation, and page speed, businesses can create a more user-friendly website that provides a better experience for visitors.

Generating leads and sales from organic traffic

Finally, one of the main goals of SEO is to generate leads and sales from organic traffic. By attracting more potential customers to a website and providing them with a positive user experience, businesses can increase the chances of converting those visitors into leads or customers.

The Differences Between Digital Marketing and SEO

While digital marketing and search engine optimization (SEO) are both crucial components of online marketing, they have different scopes, strategies, target audiences, costs, and timeframes.

Scope

Digital marketing encompasses a wide range of tactics, channels, and strategies. It includes everything from search engine marketing (SEM) and social media advertising to email marketing and influencer marketing. SEO, on the other hand, is a subset of digital marketing that focuses specifically on optimizing a website to rank higher in search engine results pages.

Strategy

Digital marketing strategies can vary widely depending on the business and the goals of the campaign. The strategy may include a combination of different channels and tactics, such as creating engaging content, running ads on social media platforms, and sending email newsletters to subscribers. SEO, however, has a more specific strategy that focuses on optimizing website content and structure to rank higher in search engine results pages.

Target Audience

Digital marketing can target a broader audience, including those who are not actively searching for products or services. For instance, social media marketing can be used to raise brand awareness and engage with potential customers who may not yet be aware of the business. SEO, on the other hand, targets people who are actively searching for specific products or services using search engines.

Cost

Digital marketing can be more expensive than SEO in the long term, depending on the tactics and channels used. For example, running ads on social media platforms or using influencer marketing can involve significant costs. SEO, on the other hand, can be more cost-effective in the long run since it focuses on generating organic traffic rather than paying for ads.

Timeframe

Digital marketing campaigns can show results more quickly than SEO since it includes paid advertising and social media marketing. For instance, a well-targeted Facebook ad campaign can generate immediate traffic and sales. SEO, on the other hand, can take longer to show results since it focuses on improving website authority and credibility over time. However, the results of SEO can be more sustainable in the long term and can lead to a higher return on investment (ROI) over time.

Benefits of Digital Marketing and SEO

Both digital marketing and SEO have their benefits, and businesses should consider using both to achieve their goals.

Digital Marketing Benefits

Can reach a broader audience
Can generate faster results
Can be more targeted with paid advertising
Can build brand awareness and loyalty
Can provide valuable customer insights through analytics

SEO Benefits

Generates organic traffic
Improves website authority and credibility
Can be more cost-effective in the long run
Can provide long-lasting results
Can improve user experience on a website

Conclusion

In conclusion, digital marketing and SEO are both important aspects of online marketing, but they are not the same thing. Digital marketing encompasses a wide range of tactics and channels, while SEO focuses specifically on optimizing a website to rank higher in search engine results pages. Businesses should consider using both to achieve their goals and improve their online presence.

The Power of Content Marketing for NetSuite Partners: How to Drive Leads and Boost Sales

michael@saasmouth.agency (Michael Dean) — Tue, 18 Apr 2023 22:06:25 GMT

As a NetSuitePartner, staying ahead of the competition is crucial to your success. One strategy that can give your business a significant edge is content marketing. By producing high-quality, valuable, and engaging content that resonates with prospects and customers, you can elevate your brand, generate leads, and ultimately, drive more sales.

In this comprehensive guide, we'll explore the importance of content marketing for NetSuite partners, how to develop a winning strategy, the types of content that captivate audiences, and leveraging social media and email marketing to amplify your message.

Let's get into it!

Understanding the Importance of Content Marketing for NetSuite Partners

NetSuite partners operate within a highly competitive ecosystem, where standing out from the crowd can be a challenge. That's where content marketing comes in. By creating and sharing valuable content, you can establish your brand as a thought leader and build trust with potential and existing customers.

But what exactly is content marketing ? Simply put, it's the practice of creating and sharing content that provides value to your target audience. This can take many forms, such as blog posts, videos, social media updates, white papers, and more. The goal is to attract, engage, and retain a clearly defined audience, ultimately driving profitable customer action.

The Role of Content Marketing in the NetSuite Ecosystem

NetSuite is a powerful cloud-based business management software that helps organisations streamline their operations and improve their bottom line. As a NetSuite partner, you have a unique opportunity to help businesses leverage this technology to achieve their goals. Content marketing can help you do just that.

By creating content that speaks to the pain points and challenges of your target audience, you can position yourself as a trusted advisor and guide them towards the solutions they need. This can take the form of how-to guides, case studies, industry insights, and more. The key is to provide value and build relationships over time.

Why NetSuite Partners Need a Strong Content Strategy

While content marketing is a powerful tool for NetSuite partners, it's important to have a strong strategy in place to maximise its impact.

Here are a few reasons why:

Differentiation

With so many NetSuite partners vying for attention, it's essential to differentiate your brand from the competition. By creating content that showcases your unique value proposition and expertise, you can stand out and build trust with prospects.

SEO

Creating high-quality, keyword-rich content is one of the most effective ways to improve your search engine rankings and drive organic traffic to your website. This can lead to increased visibility, more leads, and ultimately, more revenue.

Brand Awareness

By sharing your content across various digital channels, you can expand your reach and increase brand awareness. This can help you attract new customers and build a loyal following over time.

To recap, content marketing is a powerful tool for NetSuite partners looking to establish themselves as thought leaders, build trust with prospects and customers, and ultimately drive revenue growth. By creating and sharing valuable content that speaks to the needs of your target audience, you can differentiate your brand, improve your SEO, and expand your reach within the ecosystem.

Developing a Winning Content Marketing Strategy for NetSuite Partners

Effective marketing involves more than just promoting your brand or products to potential customers. It's about creating a connection with your audience and providing them with valuable information that they find useful. Content marketing is a crucial aspect of achieving this connection, as it allows you to establish yourself as a knowledgeable and reliable source in your industry.

Setting Clear Goals and Objectives

Before diving into content creation, it's essential to establish clear goals and objectives for your content marketing efforts. Consider what you want to accomplish, whether it's raising brand awareness, driving website traffic, generating leads, or increasing customer retention. By setting specific, measurable, attainable, relevant, and time-bound (SMART) goals, you can better evaluate the success of your strategy and fine-tune your approach.

Additionally, having well-defined objectives keeps your content focused and aligned with your overarching business goals, ensuring a cohesive and consistent message across all marketing channels. This not only helps to establish your brand identity but also aids in building customer trust and loyalty.

Identifying Your Target Audience

Understanding who your target audience is crucial in crafting content that resonates with them. The NetSuiter Partner community has an outstanding opportunity to implement micro-vertical marketing campaigns in less competitive industry niches.

Conduct thorough research on your ideal customer, including their industry, job titles, pain points, and challenges. This information allows you to create tailored content that addresses these concerns and positions your NetSuite partnership as the solution.

By creating content that speaks directly to your target audience, you increase the likelihood of conversion and customer satisfaction. This targeted approach also helps to establish your brand as a trusted resource in their specific micro-vertical, further solidifying your position as a the leading NetSuite partner in a specific part of the market.

Creating a Content Calendar and Plan

A content calendar is a valuable tool in staying organised, consistent, and strategic in your content marketing efforts. By planning your content in advance, you can ensure a balanced and varied mix of topics, formats, and distribution channels. This aids in maintaining audience interest and engagement, boosting the effectiveness of your efforts.

Additionally, an organised content calendar helps you manage content creation, approval, and publication schedules, ensuring your brand presents a consistent and dependable presence online. This benefits your brand image and accessibility to prospects, helping to establish the trust needed to build customer relationships.

Make the Most of Multi-Channel Content Distribution

When creating your content plan, consider the various formats and channels available to you. Blog posts, social media updates, videos, and webinars are just a few examples of the types of content you can create. By diversifying your content mix, you can appeal to a broader audience and increase the likelihood of engagement and conversion.

Overall, developing a winning content marketing strategy for NetSuite partners requires careful planning, execution, and evaluation. By setting clear goals, identifying your target audience, and creating a comprehensive content calendar, you can establish your brand as a thought leader in your industry, driving customer engagement and revenue growth.

Types of Content That Resonate with People Searching for ERP Solutions

NetSuite is a powerful and versatile platform that offers a wide range of features and capabilities to help businesses grow and succeed. However, with so many options available, it can be challenging for potential prospects to know where to start.

By creating informative and engaging content across a wide range of industries, specialised topics, modules, features as well a specific problems and challenges,, you can help potential customers better understand the benefits of NetSuite and how it can help their business thrive. Here are some types of content that are particularly effective for resonating with NetSuite prospects:

Educational Blog Posts and Articles

Creating educational blog posts and articles is an excellent way to share your expertise, provide value to your audience, and improve your search engine rankings. Long-form articles and content enable you to delve deep into specific topics, address common industry pain points, and showcase the advantages of partnering with your NetSuite Practice..

For example, you could write a blog post about how NetSuite can help businesses streamline their accounting processes or how it can improve inventory management, but from the unique viewpoint of a particular role, or microvertical. By offering actionable insights and advice that resonates with the specific reader, you can amplifying trust in your brand and increase visibility of your unique value proposition..

Educational blog posts and articles can help you build a community around your brand. By encouraging comments and discussion, you can foster a sense of engagement and collaboration with your audience.

In-Depth Case Studies and Success Stories

Case studies and success stories provide a fantastic opportunity to demonstrate how your NetSuite partnership has positively impacted your clients. By showcasing real-world examples of the outcomes of your services in action, potential customers can better envision the benefits your partnership can bring to their own business.

For instance, you could create a case study about how your team helped a client implement NetSuite and achieve significant revenue growth through expanding their sales channels. By highlighting specific metrics and outcomes, you can provide concrete evidence of your expertise and capabilities.

Additionally, these stories offer social proof of your expertise and capabilities, strengthening trust in your brand. By featuring testimonials from satisfied clients, you can show potential customers that your services are reliable, effective, and trustworthy.

Engaging Webinars and Video Content

Visual and interactive formats, such as webinars and video content, can captivate your audience and foster deeper connections. With video content, you can convey complex concepts in an easily digestible manner, while webinars offer a more intimate, real-time connection with your audience.

For example, you could create a video tutorial about how to use NetSuite's financial reporting tools or host a live webinar about best practices for inventory management. By incorporating these formats into your content mix, you can increase the appeal of your content and further engage your target audience.

Webinars and video content can also help you build a sense of community and connection with your audience. By encouraging questions and feedback, you can foster a sense of collaboration and partnership with your viewers.

Informative Whitepapers and eBooks

Whitepapers and eBooks offer more comprehensive, long-form content that allows you to explore complex topics in detail. By sharing in-depth knowledge and expertise, you can increasing your chance of generate qualified leads through call to actions and forms on your website. When content provides enough value, people convert. Period.

As an example, you could create an eBook about how to use SuiteScript to optimise and automate a specific time consuming process or a publish a whitepaper, with original research about the benefits of cloud-based ERP systems vs on-premise solutions. By offering valuable insights and advice when the prospect is in the right section of your marketing funnel, you increase your chances of converting them into a prospect by giving them information that is highly relevant to their current mind-set.

To Gate, or Not to Gate?

Gated content often requires users to submit contact information to access the resource, enabling you to capture valuable prospect data for further marketing efforts. By using this data to personalise your outreach and follow-up, you can build stronger relationships with potential customers and drive more conversions.

However, not all content should be gated. High value sales resources, such as ultimate buyers guides, or education series warrant gating, however, an article that is designed to educate and inform may not be the best candidate for gating. In addition, gating content stops Google from seeing the content, which means there will be little to no SEO value in the content itself. Think to yourself whether you would exchange your contact details in exchange to access to the resource, based on the quality and usefulness. If the answer is no, then definitely don’t gate.

Using Content Gating to Offer Convenience

Another way to increase your chances of converting your readers into prospects is to offer your content as a download, that they can read later to share with a colleague. If your content is good enough, many people will be happy to exchange their contact details, because you have already built confidence in the value of your article, and are offering them the ability to share the knowledge with other people.

Creating high-quality and engaging content is a critical component of any successful NetSuite marketing strategy. By using a mix of formats and topics, you can reach a wider audience, establish your business as a thought leader, and drive more leads and conversions.

Leveraging Social Media and Email Marketing to Amplify Your Content

Choosing the Right Social Media Platforms for Your Audience

Selecting the appropriate social media platforms to promote your content is crucial in reaching your target audience effectively. Research your ideal customer's platform preferences and focus your efforts where they are most active. By tailoring your social media tactics to the platforms favoured by your audience, you can maximise engagement and the reach of your content.

In most cases, B2B marketing should happen on LinkedIn, however there is no harm in posting the content to other platforms too, such as Facebook or Twitter. Your audience is everywhere and no-where all at the same time. Think about getting your content in front of as many eyes as possible.

Crafting Compelling Email Campaigns to Drive Engagement

Email campaigns can be a powerful tool in amplifying your content and driving engagement. By sending personalised, timely, and segmented messages to your audience, you can keep them informed, engaged, and nurtured. Ensure that your emails offer value, whether it's sharing new blog posts, inviting recipients to webinars, or promoting a newly released eBook.

Measuring the Success of Your Social Media and Email Efforts

Finally, it's essential to track the performance of your content marketing efforts to understand their impact on your business goals. Regularly review your social media engagement rates, email click-through rates, open rates, and lead-generation metrics. By monitoring these data points, you can fine-tune your tactics and optimise your content marketing strategy to drive greater results.

In conclusion, content marketing offers a powerful way for NetSuite partners to differentiate themselves, engage their audiences, and drive business growth.

To Wrap Up

Having a solid content marketing strategy that includes producing valuable and varied content, utilizing social media and email marketing, and staying up-to-date with industry trends can help elevate your brand and drive leads and sales growth for your NetSuite Practice. It's crucial to understand the importance of providing valuable and informative content to your target audience to establish your brand as a thought leader and trusted resource in your industry. With a winning content marketing strategy, you can attract and retain customers, build your online presence, and ultimately increase revenue for your NetSuite Practice.

But Who Has the Time?

If you're a NetSuite partner who understands the importance of content marketing but simply doesn't have the time or resources to create content regularly, SaaSMouth has the solution for you. Our Monthly Turn-key Content Creation Services take care of everything, from strategic planning to content writing to social media campaign creation and website posting, using internal linking leading practices.

Our team of experienced content creators understands the unique needs of NetSuite partners, and prospects and can help you develop a content marketing strategy that resonates with your target audience and establishes your brand as a thought leader in any micro-vertical or industry. With our turn-key services, you won't have to worry about the time-consuming and challenging aspects of content creation, allowing you to focus on other critical areas of your business.

We provide a variety of content types, including blog posts, social media posts, email newsletters, and more, ensuring that your brand is consistently producing high-quality and engaging content.

Interested in learning more? Don’t take our word for it, claim your free SaaSMouth built content campaign , and see why we are the leading marketing agency for NetSuite partners, globally.

How NetSuite Partners Can Build a Verticalized Marketing Strategy to Increase Leads and Sales

michael@saasmouth.agency (Michael Dean) — Wed, 21 Sep 2022 02:17:21 GMT

As a NetSuite partner, one of the best ways to differentiate your business and increase your market share is to focus on a specific industry or industries – what we call “ micro-verticalizing ” your marketing strategy. By aligning your products, services, and marketing message with the needs of a particular industry or group of industries, you can build a more targeted and effective go-to-market plan that will resonate with customers and help you stand out from the competition.

There are many benefits to pursuing a verticalized marketing strategy:

You can better understand the unique needs of your target market and develop custom IP and solutions that address their specific pain points.
You can develop thought leadership and become known as an expert in your field.
You can build relationships with key industry influencers and thought leaders.
You can create targeted content and messaging that speaks directly to your target market.
You can generate more qualified leads by focusing your marketing efforts on a specific group of customers.
You can improve your sales close rate by selling to customers who have a specific need that your product or service can address.

If you’re interested in pursuing a verticalized marketing strategy for your NetSuite business, here are a few tips to get started:

Evaluate your current strengths and weaknesses.

Take a close look at your products, services, team members, and marketing materials. What do you do well? Where are there opportunities for improvement? What do your customers love about working with you? What do they wish you could do better? Understanding your current strengths and weaknesses will help you determine which industries to target.

Research your target market.

Once you’ve identified a few potential target markets, it’s time to start doing your research. Learn as much as possible about the specific needs of these industries and what kinds of solutions they are looking for, specific to NetSuite ERP system editions, modules and potentially, 3rd party SuiteApps and other integrated solutions. Talk to your existing customers and find out why they chose to work with you and what NetSuite features are most valuable to them. Read industry trade publications and attend industry events. The more you know about your target market, the better positioned you will be to sell to them effectively.

Develop Micro-vertical Specific Solutions.

If you don’t already have industry-specific solutions, now is the time to develop them. NetSuite provides a great foundation for developing micro-industry-specific solutions, through SuiteBuilder, SuiteFlow and SuiteScript. Think about the unique reports, customizations, and automations that your professional services team has developed for existing customers, and whether these could also solve pain points for other businesses operating in the same micro-vertical. These advanced and specialised features and functionality will help you differentiate your offering from NetSuite direct and other NetSuite partners, giving you a compelling competitive edge.

Create targeted content and messaging.

Once you have a deep understanding of your target market and have developed industry-specific solutions, you can start creating targeted content and messaging that speaks directly to their specific needs. This could include blog posts, white papers, eBooks, infographics, webinars, case studies, and even video content. The more content you write and publish about how NetSuite solves problems for a specific vertical, the more authority you will gain on the topic, both from a target audience perspective and from google's search bots. Once you start ranking for your target micro-vertical, you will see that landing pages with strong calls to action targeted to a specific type of business have a much higher conversion rate than generic horizontal industry pages.

Generate leads with targeted campaigns.

Once you have targeted content and messaging, you can start running lead generation campaigns specifically targeted at your micro-vertical. LinkedIn and Google's advertising and promotion tools make it easy to create, target, and track the results of these campaigns. You can use lists of specific target companies and domains to ensure your advertising spend is only going towards getting views, interactions and clicks from employees of the specific industry and companies you are wanting to target.

Build relationships with industry influencers.

Another great way to generate awareness and interest in your NetSuite solutions among your target market is to build relationships with key industry influencers and thought leaders. These could be bloggers, analysts, or even respected individuals within your target industries. These relationships can be cultivated online and offline through social media interactions, attending industry events, or providing helpful content and resources. By becoming a trusted resource of information for these influencers, you can dramatically increase the reach and impact of your NetSuite micro-vertical marketing efforts.

Effort vs Reward in Micro-Vertical Marketing

One of the biggest advantages NetSuite partners have over most businesses is that the value of a closed deal in any given micro-vertical is very high. When you consider upfront license fees, implementation fees, and ongoing commission and support, the lifetime value of signing a new NetSuite Logo is very high compared to most B2B and B2C businesses. This means the level of investment into generating these leads can be a lot higher than many other companies who are campaigning and advertising to the same markets.

Micro-vertical marketing campaigns only need to generate a small number of leads and sales to offer huge ROI on marketing spending. Also, the permanent nature of these strategies means that once they are set up and running, they only require modest maintenance to keep them being effective. At SaaSMouth, we believe paid promotion is a necessary evil in the early stages of developing a new micro-vertical, however over time, the need to artificially bolster impressions of your campaign goes away as organic traffic increases. This means your investment now can pay off for many years to come.

Interested in Learning More

At SaaSMouth, we have helped many NetSuite partners to identify, plan and execute micro-vertical marketing campaigns across a wide range of industries, including:

Craft Breweries
Wineries
Distilleries
Scrap Metal
Waste Management
Recycling Centres
Meat Processing
Seafood Wholesale
Saas Software Developers
Smart Home Gyms
Life Sciences
Pharmaceuticals
Medical Devices
Biotech
Healthcare
Solar Installation
Residential Construction
Commercial Construction
Trades And General Contractors

We offer turnkey marketing services that aim to provide our clients with a complete micro-vertical marketing strategy for their target markets. This includes market planning and research, solutioning, marketing collateral creation, web design and development, SEO , content creation , and ongoing monitoring and analytics tracking.

If you are interested in working with our team of NetSuite marketing experts, feel free to reach out for an obligation free 30 minute consultation. We are here to help.

The Truth About Content Marketing for NetSuite Partners

michael@saasmouth.agency (Michael Dean) — Wed, 07 Sep 2022 11:05:37 GMT

In 2022, the content marketing industry is expected to turnover US $70 billion, which will triple by 2028. And for NetSuite partners, it’s an essential piece of their puzzle when it comes to implementing marketing strategies to grow their business and attract new leads.

But what exactly is content marketing? And how can NetSuite partners use it to their advantage?

In this article, we’ll look at the truth about content marketing for NetSuite partners, what it is, how it can help you grow your business, and some top tips on getting started.

So, let’s get into it!

What Is Content Marketing?

Content marketing is creating and sharing online material (such as blogs, articles, posts, videos, infographics, etc.) that seeks to promote the features and benefits of a brand, product, or service in a way that is educational, informative, and captivating.

It’s an effective way to build relationships with potential customers and create a positive brand association. And when done correctly, it can be an extremely powerful tool for NetSuite partners looking to attract new leads and grow their business.

How Can Content Marketing Help NetSuite Partners?

There are numerous benefits that NetSuite partners can experience by using content marketing as part of their overall marketing strategy, including:

Increasing brand awareness
Generating leads
Establishing thought leadership within a specific industry
Building relationships with potential customers

Let’s take a more in-depth look at each of these benefits:

Increasing Brand Awareness

One of the most important goals of content marketing is to increase brand awareness and reach new audiences. By creating high-quality, informative content that is optimised for search engines, NetSuite partners can ensure that their brand is being seen by people who are interested in what they do.

And the more eyeballs that see your content, the more likely it is that you’ll generate leads and grow your business.

Generating Leads

Content marketing can also be used to generate leads for your NetSuite business. By including strong calls-to-action (CTAs) in your content, you can encourage readers to take the next step and get in touch with your sales team or request a demo.

This is an extremely effective way to generate quality leads that are more likely to convert into paying customers.

Establishing Thought Leadership

Another benefit of content marketing for NetSuite partners is that it can help to establish thought leadership within a specific industry. You can position yourself and your business as leaders in your field by sharing your expert knowledge and insights through high-quality blog posts, articles, and whitepapers.

This is an excellent way to build trust and credibility with potential customers and differentiate yourself from the competition as experts in a particular micro-vertical or field.

Building Relationships

Finally, content marketing can also be used to build relationships with potential customers. By providing them with valuable, informative content, you can start to develop a rapport and establish trust. This is an essential step in the sales process and will help to increase the likelihood of customers doing business with you.

Content Marketing Segmented by Type

There are many different types of marketing content that can be used to attract leads and grow your business. Some of the most popular types include:

Blog Posts

A blog post is a short article (ideally between 1000 and 1,500 words depending on the target keyword) that covers a specific topic in detail. Blog posts are an excellent way to share your expert knowledge and insights on a particular subject.

Articles

An article is similar to a blog post but tends to be longer (between 1,500 and 2,500 words) and more in-depth. Articles typically cover complex topics or provide an in-depth analysis of a particular subject.

Ebooks

An ebook is a longer, more comprehensive guide that covers a specific topic in great detail (usually between 5,000 and 10,000 words). Ebooks are generally used as lead generation tools and can be gated behind a form that requires contact information from the reader.

White Papers

A white paper is a long-form piece of content (between 2,000 and 5,000 words) that covers a specific topic in detail. White papers are typically used to share research or provide an in-depth analysis of a particular subject, usually with the added element of researched statistics and industry consultation.

Infographics

An infographic is a visual representation of data or information. They are typically used to make complex topics more digestible and easy to understand. Infographics are also a great way to gain valuable backlinks to your website, as this type of content is the most commonly referenced type of marketing content from other writers.

How-To Guides

A how-to guide is a step-by-step guide that covers a specific topic in detail. How-to guides are usually between 1,000 and 2000 words long and aim to provide in depth coverage of a specific topic or subject.

Social Media Posts

Social media posts are short updates (between 100 and 200 words) that can be used to share news, announcements, or interesting information with your followers on social media. Coupling the content side of posting with on-brand, high-quality, and clickable images is one of the easiest and most effective ways of gaining new traffic to your website.

Content Marketing Segmented by Application

Lead Generation

The primary goal of lead generation content is to collect leads through the use of forms, such as an ebook that requires contact information to be downloaded. Implementing gated content on your website is imperative to ensuring your traffic can convert into leads.

Building Awareness

The goal of awareness content is to make sure your business is known to your target prospects so when they begin the process of searching for a NetSuite partner, or ERP solution in general, that your business is top of mind. Thought leadership articles and blog posts are examples of content intended to build awareness.

Product Consideration

The goal of consideration content is to help potential customers understand the features and benefits of a particular product or service. At this stage of the marketing lifecycle, content should be focused on helping the prospects compare and contrast different options to make an informed decision. Product comparisons, case studies, and webinars are examples of content that would be used during the consideration stage.

Decision Making

The goal of decision content is to help potential customers make a purchase decision. Purchasing software is a big decision for any business, so content at this stage should be focused on providing the information necessary to help prospects make an informed decision. The most effective content during the decision stage includes pricing pages, ROI calculators, and customer success stories.

Customer Acquisition

The goal of customer acquisition content is to help new customers get started with a particular product or service. This type of content is typically used after a purchase has been made and is focused on helping the customer get the most out of the product or service. Examples of content designed to be consumed during the customer acquisition phase include "getting started" guides, how-to articles, and video tutorials.

Customer Retention

Customer retention content aims to keep existing customers engaged with a product or service. This type of content is typically focused on providing tips, tricks, and helpful information that will help customers get the most out of the product or service.

How much content should you be producing and releasing?

The answer to this, in our opinion, is "as much as you can as quickly as you can". The reason is that the more quality content you can produce on as many topics as possible, the more likely it is that one or more pieces will find traction, get in front of the right person at the right time, and start generating leads for your business.

At SaaSMouth, we provide a turnkey monthly content marketing service for NetSuite Partners. This includes creating high-quality social media posts and graphics along with long-form articles and marketing content that speak to our clients' expertise for both NetSuite-related services and their target micro-verticals.

How do you know if your content is any good?

There are 4 main elements to consider when reviewing your content before launch. These include:

Content Quality

Quality content is content that is well researched, well written, provides value to the reader, and answers their questions about a specific topic. It should be free of grammar and spelling errors, and it should be clear and concise. Quality content is also evergreen, meaning that it will be relevant for months or even years to come, which has a big impact when measuring the success of each piece of content over an extended period of time.

Optimised for Search Engines

It's important to ensure that your content is optimised for search engines so that people can easily find it when searching for information related to your topic. This includes using relevant keywords throughout your content, as well as including links to other helpful resources, ensuring on-page SEO has been implemented, such as correct usage of heading tags and inclusion of a carefully planned meta title and description.

Topically Clustered

Having a plan in place about the categories of topics you will be creating content for is a powerful way to drive your content calendar planning and ensure you are covering the full spectrum of the products and services you want to promote. Writing about something once and never revisiting it limits your ability to convince Google you are an authority on that topic, which means your ability to rank for both articles and core landing pages will be lower.

DUST Free

DUST detection is a key part of Google's ranking algorithm. DUST stands for Duplicate URL Same Text and is one of the biggest mistakes we see clients make when it comes to content creation. At its core, the Google Algorithm rewards pages that contain content that provides deep coverage of a particular topic, is unique and free from plagiarism, and that has not been seen anywhere else on the internet. This includes media files on your website, such as PDFs. To ensure your best chance of ranking, your content should be completely original, not copied from other sources such as NetSuite direct website or existing brochures and articles.

The Challenges in Creating NetSuite-Focused Content

NetSuite is a complex and feature-rich system that can be implemented into a huge range of industries, each with specific solution requirements, pain points, and key drivers. This can make it difficult to produce content that is truly helpful and relevant to your target market without coming across as too "salesy" or self-promotional.

It's important to focus on the needs of your target market and what they are trying to achieve with NetSuite within their business. For example, if you are targeting the retail industry, your content might be focused on how NetSuite can help businesses streamline their operations, improve customer service or save money on inventory management whilst supporting an omni-channel strategy.

If you are targeting the manufacturing industry, your content might focus on how NetSuite can help businesses manage their supply chain more effectively, reduce production costs or improve quality control.

When speaking with NetSuite Partners, we often hear that in the past, they have tried using different marketing and content agencies but found that the content that was produced was too generic, incorrect, or not aligned with the needs of their target industries.

That's why we created SaaSMouth. Our team of NetSuite experts has in-depth knowledge of the platform and understands how it can be applied across different industries to achieve specific business objectives. We aim to provide our clients with a low-touch, high-impact marketing automation service that supports their lead generation efforts with minimal client time impacts.

If you struggle to produce quality, consistent, and frequent content that resonates with your audience and drives results for your business, get in touch with us today to see how we can help.

Interested in Working With Our NetSuite Content Marketing Pros?

If you're looking for help with your NetSuite Partner content marketing, be sure to check out SaaSMouth! Whether you want to refresh and upgrade your existing website, need articles written, or want help with a more holistic marketing strategy, we are here to help.

We hope you found this article helpful. These are just a few tips to get you started on your content marketing journey - there's a lot more to it than what we've covered here, so if you would like to book a free 30-minute conversation, feel free to book some time in my calendar.

My Largely Unpopular Opinion on Marketing ERP Solutions and What NetSuite Partners Can Do to Differentiate.

michael@saasmouth.agency (Michael Dean) — Mon, 30 May 2022 03:10:45 GMT

As marketers, it is our responsibility to generate high quality inbound leads through cost effective channels with the intent of having these leads convert into active opportunities, and with the right sales approach, high value customers.

I speak with a lot of different ERP solution providers and partners (mostly from the NetSuite Channel) about their marketing efforts, and usually, they are all experiencing the same key problems across lead generation, content creation and messaging distribution:

Lead Generation Challenges

Not enough inbound leads being generated for the level of effort and spend they are putting into their marketing engine.

Low quality leads who are not ready to start a buying cycle.

Attracting difficult clients who are wanting their new ERP to be customised to within an inch of its life to suit their existing processes (or to function just as their old software did.

Losing leads to competitors due to non-service/capability related reasons, such as preliminary discount offers from competitors.

Marketing Content Challenges

Internal marketing teams do not understand the ERP product, or their customer’s industries well enough to create engaging and accurate marketing messaging en masse.

External agencies are geared towards B2C marketing tactics and don’t understand the challenge of generating low volume, high value marketing leads.

Marketing Message Distribution Challenges

Marketing campaigns are not engaging and do not generate enough interest, engagement and conversion.

Distribution channels, such as LinkedIn, are already washed out with competitor messaging.

Low conversion from traffic to website and relevant landing pages.

If any of these challenges strikes a chord with you, read on to learn our tactics for increasing social engagement, driving more traffic to your website, converting more website users through effective content and call to actions, and how to ensure your website receives a consistent flow of traffic from non marketing campaign originated events.

Right Place, Right Time, Right Message

Now, this is where my opinion of marketing ERP solutions start’s to test the conventional discussion around the importance of messaging and engagement.

I don’t want to come across too black and white with this, but for the overwhelming majority of people who see your marketing messaging, unless they have a serious pain point that is important enough for them to want to put the effort and resources in solving, they are not going to convert on your campaign regardless of how clever, convincing or enticing your message is.

Your message might be interesting enough to get a click, and get them back to your landing pages for a deeper dive into the solution you are offering, but unless they are already in an active buying cycle, or are about to get into one, there’s not really anything you can say or do to convince them they need to invest upwards of $50k for a new ERP implementation, or to replace their existing system, if they are not already in that mindset.

In addition to this, unless you are showing them something they haven't seen before, from either NetSuite themselves or other partners, there isn’t a lot you can do to differentiate your offering from that of your competitors.

So as Marketers, What Do We Do?

Now that we have accepted the fact that we are marketing to a very small percentage of the overall market who are in the right mindset, how do we ensure our messaging gets in front of them, that they engage with the campaign, and convert?

At SaaSMouth, we approach our clients digital marketing engine set up with a few things in mind:

Focussing hyper-specific micro-verticals

Frequency of Messaging/Campaigning

Building marketing campaigns around satisfying the prospects core needs

Ensuring our messaging is getting in front of the right people through the use of targeted audiences

Choose Your Target and Focus

If your marketing campaigns are built around the same vertical market’s that your ERP vendor is targeting, you're in for an uphill battle. Chances are, they have a lot for authority and history as experts in their own product, and outranking them will be next to impossible. To add to the pain, you are not only trying to compete with the ERP vendors themselves, but hundreds of other partners who are targeting the same markets as well.

At SaaSMouth, we work with NetSuite partners who have been able to add undeniable value to the core NetSuite vertical solutions by building functionality, modules, apps and automations that enhance and transform the NetSuite platform into a solution that is highly aligned for their target markets.

Some Examples of Successful Partners Who Have a Micro-Vertical Focus

WeighPay have built a comprehensive integration to their Hybrid Cloud Weight-focused purchasing and sales platform, to create a single ecosystem of technologies for the Scrap Metal, Recycling and Waste Management industries.

Blu Banyan have gone above and beyond in creating advanced modules and tools that offer Solar Installation companies with a single platform of technology that is pre-integrated to some of the leading solar industry point solutions out of the box.

Crafted ERP , have taken NetSuite Food and Beverage Edition, and built advanced features and modules that are created to solve the real world challenges of Wineries, Breweries, Distilleries and other Beverage Manufacturing verticals.

These partners are consistently successful in both lead generation and sales conversion, because they are offering their target market enhanced solutions (that even NetSuite themselves cant offer), built specifically for their needs, rather than generic vertical ERP solutions that realistically look the same regardless of which partner they choose.

So, What Do We Do if We Don’t Have Enhancements for a Specific Micro-Vertical?

The truth is, you don’t need a long list of enhancements to step outside the box and start presenting your solutions in a way that speaks to a specific micro-vertical. NetSuite already suits the needs of hundreds of micro-verticals out of the box. However, most partner’s are stuck in the mind-set of marketing to high search volume verticals, such as retail, wholesale distribution and manufacturing which are becoming increasingly competitive markets with an audience that is fatigued by the same messaging.

When onboarding our clients, we seek to learn about their existing customer list, and try to identify successful implementations where NetSuite has provided an ideal solution for the client as well as any customisations or enhancements that were built for that project. From there, we think about what micro-vertical market they sit in, and identify how many similar businesses exist in the target market. If the numbers stack up, the solution is solid, and the industry is not being aggressively targeted, then we know we’ve found a great potential micro-vertical.

Packaging Companies - A Real World Example

A real world example of this would be for potential NetSuite prospects in the packaging industry. NetSuite Wholesale Distribution Edition will do what the packaging industry needs 95% out of the box with the remaining 5% gap being closed with simple customisations, saved searches and reports. Now that we are confident in our solution, we can start building a digital marketing engine to attract prospects from this industry.

Step 1. Confirm Search Volumes & Keyword Competitiveness

It goes without saying that building a digital marketing engine around an industry that has zero search volume is not a good use of marketing effort. However, most industries will have some search volume that is super specific to their micro-vertical. The thing with search volumes is that their power is compounded and recurring.

In the image above, we can see that from the top 5 (out of 50) searches for the packaging industry, there is a minimum of around 60 searches per month in the USA. That’s 720 searches per year for just 5 keywords. It is also important to note that the competition for these keywords, when compared to, ERP for Wholesale Distribution is dramatically lower.

At an average on page conversion rate of 2%, this traffic could bring your NetSuite practice 15 leads per year. At an average close rate of 20% and average deal value of $60k, this could bring your practice upwards of $400k in combined licence and implementation fees in year one alone.

Step 2. Define and Document the Solution

Working with your solutions consultants, define the ideal NetSuite solution for your micro-vertical. This should include NetSuite Editions, modules and features, any customisations or enhancements that will need to be considered as well as third party apps and integrations that would be of benefit to this industry.

Once you have this list, we can commence creating the marketing messaging matrix for this vertical.

What is a Marketing Messaging Matrix?

A marketing messaging matrix is the bible for your go to market approach for the selected micro-vertical. At SaaSMouth we build comprehensive MMM’s at the beginning of the project to simplify our marketing efforts in the future. The MMM becomes your playbook for creating almost any marketing related campaign or asset. From target persona’s, core needs, module mix, and feature lists, our Micro-vertical MMM gives us the springboard for every campaign. It also helps to create a strong go to market tone, that is consistent, replicable and reusable across a wide range of marketing campaigns and channels.

Step 3. Building Your Landing Pages, Lead Magnets and Content Calendar

By having a dedicated micro-vertical landing page on your website that speaks specifically to the needs of the industry, you are giving yourself the best chance of reaching #1 on Google, and claiming the traffic for this micro-vertical.

In addition to this, having a dedicated landing page for that micro-vertical increases the impact of your marketing messaging both directly, in how you explore the features and benefits of the solution, and indirectly, by providing a subconscious alignment and affinity for your visitors, by using familiar imagery, wording, industry speak and really highlighting the pain points that are most affecting your target market.

Think about it this way. If you were the CFO of a growing packaging company, would you be more responsive to a landing page about ERP for Packaging Companies, or ERP for Wholesale Distribution? How as a visitor, would you consume information and visuals when you can see packaging products in the imagery, such as on dashboards and screenshots?

Would you be more likely to contact a vendor, or submit your details to download their product guide if it was “A Guide to ERP for Packaging Companies” or “A Guide to ERP for Wholesalers”

The Feature, Benefit, Business Outcome, Personal Outcome Approach

As most marketers know, focusing on features when building marketing campaigns is fairly ineffective when it comes to gaining the attention of your target audience. Yes, there are a few key features of NetSuite that are genuinely game changing and industry leading, however the truth is, most of it, at first glance all looks the same to a potential prospect.

This is where Feature, Benefit, Business Outcome, Personal Outcome messaging comes in. (We made this up, it's not a thing, it’s just our thing.)

It’s easy to talk about a feature. It's harder to talk about the benefits these features offer companies and users. It’s even harder to highlight the real world business outcomes of these features, such as increased profits, increased efficiencies or lower times to close month end books, but it’s even harder again to pinpoint the personal connection a reader/visitor feels, when reading about the previous points.

To get the attention of your audience, you need to think about the person. We have a mantra at SaaSMouth when reviewing our marketing campaigns that we like to come back to.

“Companies don’t buy NetSuite. People buy NetSuite”

When we look at our campaigns through that lens, it becomes much easier to create compelling, accurate and effective campaigns that convert.

Step 4. Build Your Custom Audience, Post and Promote

When following a micro-vertical marketing approach, we are able to tightly define and identify key target companies within that industry. There are also a number of tools available to make building a comprehensive list of companies and people who fit into this industry easy.

LinkedIn, and other advertising platforms allow us to upload a list of target companies, match their employees and users, and ensure that any promoted posts is only shown to them, rather than using the broad audience categories that are traditionally used to narrow audience targets.

This approach results in lower cost campaigns, that you know are getting in front of the right people, which higher conversion rates. This is because, for the user, everything about the campaign feels as though it is speaking directly to them in their language, their industry, their problems and challenges.

Step 5. Become a Micro-vertical Industry Thought Leader

Consistent content is hugely important to building, maintaining and growing your audience. Not only does content create interest, build awareness and drive traffic, but it also helps to build your authority with Google on a particular topic or micro vertical.

Anyone can build a 20 page website, and the truth is most NetSuite partners already have. However, websites with 200, 300 or even 500 pages perform consistently better in search rankings than their lower page count counterparts.

Now, we are not suggesting you need to do this overnight. It would be a huge task to try to bring this much content to market in a short period of time. However, consistent posting of high quality, well written, search engine friendly articles, blogs and thought leadership pieces can quickly add up and bulk out your website with authority building content. We suggest at a minimum, you should release at least 2 articles per month focusing on your top priorities in terms of target audience. Another key point is that these articles should have carefully planned internal links to your keystone pages, as this tells Google which pages are most important to your overall website strategy.

Not only do these articles give you additional pages to rank for long-tail and less competitive keywords, but they also build your site's authority on topics that are key. These articles should also be substantial. At SaaSMouth, we believe one 3000 word will give better long term ROI and results than ten 300 word articles, as Google’s algorithm generally considers pages that are light on content to be less likely to give searches the answers to their questions, and as such, less likely to rank highly.

Step 6. Lather, Rinse, Repeat

Once you have built your landing page, marketing collateral, set up your call to actions and lead magnet downloads, realistically 80% of the work is done. Of course, there is always more work to do, but just getting this key foundation live, with a focus on posting and promoting social media campaigns is all you need to do to maintain the vertical.

Posts, articles and blogs relevant to your micro-vertical will generate a steady stream of traffic, and leads through CTA conversions and you will see over time that as your authority on the vertical grows, so too will your rankings, traffic and conversions.

A solid micro vertical, with decent search volume should be generating 10 to 15 leads per month.

Where To From Here?

That is entirely up to you. If what I have written about in this article has resonated, I would love to talk about it with you in person. Whether you’d like to discuss working with us, or just want to talk about NetSuite marketing tactics, and the results some of our clients have had by implementing this approach, we’d love to hear from you.

SaaSMouth offers our clients a wide range of marketing services, from single article creation, through to fully managed turnkey marketing campaigns, and everything in between. If you’re interested in learning more, book a free 30 minute session to discuss your current marketing efforts, your goals, and how we can help you increase traffic, convert more visitors, generate more leads and bulk up your sales pipeline.

We’re here to help.

Book A Free 30 Minute Consultation with Our NetSuite Marketing Expert

Michael Dean

NetSuite Marketing Expert

SaaSMouth Digital

Michael is a NetSuite marketing specialist, with over 10 years of experience in designing, planning, creating and executing marketing campaigns that drive traffic, generate leads and get results. We work with NetSuite Partners worldwide to help them define their micro-vertical targets, design their NetSuite solutions and create digital marketing engines that move away from “random acts of marketing” and towards strategic, repeatable and measurable results.

The Importance of Keyword Research For NetSuite Partners

michael@saasmouth.agency (Michael Dean) — Thu, 07 Apr 2022 00:37:23 GMT

Setting the Foundation for Your NetSuite Practice's Digital Marketing Success.

Keyword research is the process of finding the right words and phrases to target on your website. It’s essential for NetSuite Partners to do keyword research before they create any kind of online content, as it will help them determine which keywords are the most relevant to their prospects and which ones have the most traffic potential.

There are a number of different factors that go into a good keyword plan, including the competition for each keyword, the monthly search volume for each keyword, and the average cost-per-click (CPC).

Once you have a list of targeted keywords, you can begin using them in your website content as well as other digital content like blogs and articles. One important thing to keep in mind when doing keyword research is that you shouldn’t focus on just one or two keywords. You should target a variety of keywords that are relevant to your prospect’s industry and that have high traffic potential. This will help you attract more visitors to your website and increase your chances of ranking higher in search engine results pages (SERPs).

1. Google AdWords Keyword Planner

The Google AdWords Keyword Planner is one of the most popular tools for doing keyword research. It’s a free tool that’s available to anyone who has a Google AdWords account. The AdWords Keyword Planner lets you see the search volume and competition for any keyword, as well as the average CPC for that keyword.

2. Google Trends

The Google Trends tool is a useful tool that is also free. It lets you see how popular a certain keyword is over time. This can be helpful for determining whether a particular keyword is trending up or down.

3. Ubersuggest

Another excellent option for keyword research is Ubersuggest . It’s a free program that uses machine learning and AI to build a list of core keywords and related terms.

4. SEMrush

SEMrush is a paid tool that can be used for doing keyword research. It gives you comprehensive information on the competition for each keyword, as well as the CPC for each keyword. You can also search competitor websites to identify keyword gaps and get inspiration for different keyword group categories.

5. Keywordtool.io

The Keywordtool.io tool is another paid tool that can be used for keyword research. This tool can also be installed as a chrome app making it easy for you to see keyword data as you naturally search in google.

6. Spyfu

The Spyfu tool is a paid tool that gives you information on the competition for each keyword, as well as the AdWords budget for each keyword. This can be helpful for determining how much money you’ll need to spend to compete for a certain keyword.

7. Moz

The Moz tool is again a very comprehensive paid option that offers a variety of different tools for doing SEO and keyword research. It includes a Keyword Explorer tool that helps you find keywords related to your target industries, as well as a SERP Checker tool that lets you see how your website is ranking for different keywords.

8. ahrefs

The AHrefs tool is considered the best tool on the market for keyword research, but it might be a bit much for the average NetSuite partner to commit to. However, there is a free option with limited functionality if you are interested in checking it out.

What are prospects searching for ERP actually Googling?

Brand Related Keywords:

Brand related keywords relate to searches searching for a specific software, in this case NetSuite. However, searchers may not yet be aware of NetSuite, and as such, would be googling for competitors software packages such as Microsoft Dynamics, Sage or SAP etc.

Examples

NetSuite ERP system , NetSuite business software, NetSuite accounting software, NetSuite financial software, NetSuite manufacturing software, NetSuite CRM, NetSuite supply chain management, NetSuite inventory management

Software Type:

Software type searches relate to high level names of software types. These catch all searches are often the hardest to rank for, however it is possible with quality content and landing pages highly optimised for these specific terms.

Examples

ERP, enterprise resource planning, business software, accounting software, financial software, manufacturing software, CRM, customer relationship management, supply chain management, inventory management.

Module Level Searches:

Many searchers are wanting information on specific modules of NetSuite and are searching directly for that module.

Examples

NetSuite ERP modules, NetSuite software modules, NetSuite accounting module, NetSuite financial software module, NetSuite manufacturing module, NetSuite CRM modules, NetSuite supply chain management modules, NetSuite inventory management modules.

Vertical Markets:

Many people, when searching for software add their industry to their search criteria in order to get results more closely aligned to their vertical.

Examples

ERP for accounting, ERP for manufacturing, ERP for retail, ERP for ecommerce, ERP for wholesale distribution.

Micro-Vertical Market:

One of the best ways to increase your web traffic is to target highly specific micro-vertical related search. These are searches where the searcher is looking for a solution to a very specific problem.

Examples

ERP for construction, ERP for automotive, ERP for food and beverage, ERP for health care, ERP for non-profit, ERP for education, ERP for government.

Location Searches:

People also search for services located in their city, state or country. This is most true of prospects searching for local implementation and support partners.

Examples

NetSuite ERP United States, NetSuite ERP Canada, NetSuite ERP United Kingdom, NetSuite ERP Australia, NetSuite ERP Germany, NetSuite ERP France, NetSuite ERP Spain, NetSuite ERP Italy, NetSuite ERP Netherlands.

Dang, Anything else?

This is by no means an exhaustive list. Some additional search categories that SaaSMouth explores when creating keyword strategies for our clients include Business Size, NetSuite Features, Common Pain Points, Business Problems, Role Specific Searches, Price, Search Intent, Funnel Stage and more.

How do I use my Keyword Plan?

Once you have gone through the process of documenting what your prospects are searching for, it’s time to ensure your website structure, landing pages and articles are answering these queries with high quality, engaging, long form content.

In 2022, there are hundreds of factors that impact SEO performance, however in our opinion, one of the biggest keys to success is creating long form content written specifically to satisfy a single target keyword.

When you are creating your website, landing pages and blog articles, make sure to target one or two of the keywords from your plan. Write content that is highly engaging and helpful to your prospects, while also including those keywords throughout the piece. You should also include them in the meta title and description, and URL slug if possible.

When you are finished, your content should be good enough for people to not only want to read it, but also share it with their friends and colleagues. And that is the key to SEO success – creating content that people not only want to find, but also want to promote through linking back to your website.

What are the benefits of conducting keyword research for NetSuite partners?

Here are some benefits having a solid keyword plan:

Gives You Direction

NetSuite keyword research helps you focus your NetSuite marketing efforts. It shows you what NetSuite topics, NetSuite products and NetSuite services are relevant to your audience so that you can better understand the overall search process.

Makes Use Of Your Time Efficiently

Finding keywords relevant to your prospects search intention can be very time consuming as there are so many different angles to consider and factor in. Concentrate your efforts on finding high search volume, low competition keywords to focus on first.

Rank Higher Quicker

Targeting keywords that have lower competition means you’ll have a better chance of being on the first page of Google search results for NetSuite customers who are looking for NetSuite products or services like yours. Long-tail low volume keywords are easiest to rank for.

What Should NetSuite Partners Avoid When Conducting NetSuite Keyword Research?

In addition to all the benefits of NetSuite keyword research, there are also a few things that NetSuite marketers should keep in mind when they’re finalising their keyword plan.

Avoid Keywords That Are Too Competitive

NetSuite related searches are highly competitive. Both NetSuite Direct and the channel partner community are all competing for the same traffic. Sometimes there is wisdom in accepting what you cannot change, and target keywords that are less competitive.

Avoid Trying To Rank For Too Many Keywords

A common mistake that businesses make is targeting too many keywords. When you’re trying to rank for a large number of them, you’ll struggle to produce content that is high quality and engaging enough to rank well. Try to focus on targeting just 10 to 20 keywords at a time. Focus brings results.

Don’t Forget to Continually Review Your Plan

Things change quickly in search. It’s a good idea to make time to continually review your keyword plan and ensure it still aligns with your core strategic marketing goals. If your business changes focus, or decides to tackle a new market, ensure your keyword plan is updated to reflect this.

In Conclusion

NetSuite keyword research is essential for businesses who want to rank higher in Google search results and reach their target audience. When conducted correctly, it provides direction for your marketing efforts, makes use of your time efficiently and helps you achieve high rankings quickly.

By avoiding keywords that are too competitive and focussing on those that have lower competition, you’ll be able to rank your content higher on Google search results pages. Additionally, it’s important to continually review your keyword plan to ensure it aligns with your business goals.

Interested in Partnering with SaaSMouth?

SaaSMouth is a leading NetSuite focussed marketing agency that provides expert guidance and support to NetSuite partners of all sizes. Our team of experienced marketing professionals have a deep understanding of how to generate leads and increase web traffic through effective keyword research and execution, specific to the NetSuite platform. If you would like more information on how SaaS Mouth can help you improve your website’s search engine rankings, please contact us today.

Book A Free 30 Minute Consultation with Our NetSuite Marketing Expert

Michael Dean

NetSuite Marketing Expert

SaaSMouth Digital

Simple Guide to SEO For NetSuite Partners

Tue, 11 Jan 2022 02:31:11 GMT

SEO (Search Engine Optimisation) is one of the most written and talked about topics in digital marketing. It is also one of the most important things NetSuite partner’s need to consider implementing, as getting this right will result in a consistent flow of organic traffic, which takes very little to maintain and monitor with the right tools in place.

Download our guide to SEO for NetSuite partners and learn the seven quick steps you can take to ensure your business has the best possible chance of ranking well on Google.

Book A Free 30 Minute Consultation with Our NetSuite Marketing Expert

Michael Dean

NetSuite Marketing Expert

SaaSMouth Digital

Five steps for NetSuite Partners to implement a winning micro-vertical marketing strategy in 2022.

michael@saasmouth.agency (Michael Dean) — Thu, 06 Jan 2022 01:04:34 GMT

NetSuite Partners that are offering micro-vertical specific solutions are able to better identify and target potential clients and their executives. It can be hard to get C-level decision makers to take notice in an increasingly competitive NetSuite partner community landscape, however showing that your business and team have highly aligned micro-vertical experience and expertise can hugely increase your chances of getting through the door.

Micro-vertical marketing is a modern approach to lead generation.

Going Vertical

Customers want to find a trusted expert in their field, and are willing to pay more for it. A recent McKinsey study on tech start-ups showed that 38% of vertical-oriented companies had an annual contract value (ACV) greater than $100,000 per customer. Only 4 percent of horizontal-focused companies achieved this level of revenue per client. A study on managed service providers found that nearly three quarters (74%) of those at the top reported focusing on clients within specific vertical industries.

Expertise and Vertical Perspective

It is essential to have enough industry knowledge at all levels of an organization. This vertically connected perspective can be found usually at the sales level, with perhaps a few marketing people who can create content that addresses unique industry problems. This is a great start. However, a vertical perspective should also be available in areas such as implementation teams and product development departments. Vertical marketing's purpose is to align with the niche. It is important that the organization also align its perspective.

So why micro-vertical?

The answer is simple: vertical business models work better for service providers and customers alike. A recent study from the Harvard Business Review showed that "verticalized businesses grew revenue at 5x the rate of horizontally focused firms from 2009 to 2013."

The Modern Micro-Vertical Marketing Model

Micro-verticals are largely untapped markets for many NetSuite partners and implementation service providers, and few companies are taking full advantage of them. This is an opportunity for service providers who want to grow their revenue by finding new ideal clients in specific areas.

Micro Vertical Marketing. How to get started?

These are the five steps you should take.

1. Evaluate your current capabilities.

First, identify the right vertical markets for your company. Concentrate your efforts on vertical markets where you can provide real value and your NetSuite solutions and customizations and implementation services are most effective. You should consider the business value that you can bring and the capabilities that will make an impact on their organization's performance. Each industry is unique and has its own set of complexities, requirements and challenges. Which one will prove to be most profitable for you? There may also be economic or geographic reasons to favor one industry over the other.

2. You must be willing to invest.

It takes time, effort and money to establish your organization as a reliable resource or expert in a particular sector. You must be willing to invest. Perhaps more important, you need to be committed to success. Talk with your employees to make sure that you are all on the same page. You'll struggle to reach new markets if you don't have a long term strategic plan, a shared vision with your employees, and the funding and commitment required. Before you move forward, take the time to determine the who, what and why.

3. Learn the language.

Vertical marketing can be summarized by saying that people will believe you if you speak their language and prove you understand their business. You must ensure you are familiar with the details of your target industry. Your team and you must understand the issues that impact growth, the terminology used in the industry and the buzz-terms. You should be able to communicate with clients in their native language. This is essential to become a trusted advisor for your customers.

4. Identify your personas.

Once you have an understanding of the vertical you want to target, you can identify specific buyers in the niche and learn how they interact with potential vendors. Who are their decision-makers? What are their demographics? What makes them different from other personas? Different market segments may have different ideal personas. While you may have the greatest success with IT or finance leaders in one niche market, your chances of success in another are better with compliance officers, marketing directors, and sales directors. Don't forget to include all other people involved in the purchasing process. These can often be the difference between success and failure.

5. Create a content strategy.

After you have identified the buying personas and your target vertical, you can develop a content strategy to support your efforts in a way that resonates. It is essential to communicate clearly and concisely what you do, why it matters, the results, and the steps that potential customers should follow. Without this ability, your vertical marketing efforts will be stymied. Use social media, paid advertising and trade media to communicate "your story". Your efforts to create a vertical marketing strategy will make your message stronger and more credible.

How will you market in 2022?

If you think that your current marketing efforts are not generating the exposure you want or need, consider using micro-vertical marketing. This approach can help you more easily reach specific target niche markets within the larger industries cluttered with competitive marketing campaigns that have higher impacts and lower costs.

SaaSMouth offers services designed to enhance your brand and exposure in key vertical markets including:

SEO Optimization
Website Development and Management
Industry Aligned Content Creation
Social Media Management
Lead Magnet Creation

If you are interested in learning more about micro-vertical marketing, or how we have helped clients such as Crafted ERP , WeighPay and TeamBlueSky , get in touch to arrange an obligation free consultation.

We’re here to help.

Book A Free 30 Minute Consultation with Our NetSuite Marketing Expert

Michael Dean

NetSuite Marketing Expert

SaaSMouth Digital

A Guide to Micro-vertical Marketing for NetSuite Channel Partners

michael@saasmouth.agency (Michael Dean) — Wed, 23 Jun 2021 04:05:56 GMT

The NetSuite Channel Partner community has always played an important role in NetSuite’s impressive growth across hundreds of countries and in various market horizontals and verticals.

Since its launch in 1998, Oracle NetSuite has grown to be one of, if not, the most successful cloud software ERP applications in the world. NetSuite boasts extraordinary year on year growth across all SaaS key performance factors including recurring revenues, client logo count and total user base.

Since it’s acquisition by Oracle in 2016 NetSuite has campaigned aggressively world-wide to onboard as many solution provider, implementation and alliance partners as possible with the aim to further increase software sales through the channel partner community. In 2021 there are currently upwards of 400 NetSuite channel partners globally, each seeking to make their mark as NetSuite ERP System experts and expand their practices by solutioning, selling and implementing the world’s leading cloud ERP solution.

However, in an increasingly competitive NetSuite community, how do channel partners differentiate themselves in a way that helps them stand out from the crowd? Whilst there are hundreds of strategic and tactical marketing initiatives to be discussed, (and will be in our future articles) the one core change that NetSuite partners can make to give them the best possible chance of deep market penetration is ‘micro-verticalization’.

Micro-Vertical Marketing Explained

Micro-verticalization is a relatively new term in marketing, however simply put, micro-verticalization is:

“the process of further grainularizing horizontal and vertical markets into hyper targeted segments with the goal of solely focussing marketing efforts, sales pitches and solutioned outcomes to the needs of this very specific type of business.”

For example, NetSuite Manufacturing Edition is a fairly comprehensive business management platform for many different types of manufacturers. However, as any NetSuite Partner who has attempted to market and sell into this horizontal will tell you, the complex and specific needs of manufacturers can rarely be met with a standard MRP. In most cases, heavy customisation of NetSuite is needed to bring a customer a solution that would be considered to satisfy NetSuite’s core marketing pillar of being a “single business management platform”.

What about NetSuite’s vertical focused editions?

In some regions (USA & EMEA), NetSuite offers a wider range of “editions” that do make some headway in further aligning the platform to the needs of the industry. These NetSuite editions have some additional features, roles, reports and custom fields that more closely align the solution to the needs of a more specific type of client, however they do not go to the level of specificity that would help align the marketing messaging and overall solution to a specific micro-vertical. .

Example. Boat Building

We’re already targeting verticals? Isn’t that enough?

In our opinion, no, but it depends on what your goals are. Most NetSuite partners through a combination of their team’s, customer’s and partner’s networks will be able to generate enough leads and new business to keep the doors open with modest growth. If this is your business’ goal, then feel free to stop reading.

Most NetSuite partners apply the ‘Vertical Market Development’ approach to marketing as this closely aligns with NetSuite’s go to market strategy when it comes to product development and sales and marketing efforts.

Whilst there is an amazing range of verticalized marketing collateral available to channel partners through NetSuite’s SuiteLife program, when both NetSuite Direct and the entire partner community are pushing the same content, the same brochures and the same messaging, the impact can be diluted, ineffective and lead generation can become a product of ‘right place at the right time’ rather than the strategic and laser focussed engine it can be.

How to Get Micro-Vertical Marketing Right

The underlying premise of micro-vertical marketing is that when designing your marketing messaging and engine, you are doing so with a very specific type of business in mind.

The aim of MV marketing is to become so specific with your messaging that any campaign speaks directly to your ideal client persona, as if it had been written for them within the specific context of their business, not the generalised context of their vertical or horizontal industry.

Note: We will explore defining ICP’s in an upcoming article. Join Our NetSuite Marketing Insider’s To Keep Up To Date With Our Latest Articles & Advice

What are the Objectives of Micro-Vertical Marketing?

Surprisingly, the objective of micro-vertical marketing is not to generate new leads. New leads are the result of micro-verticalized marketing, not the objective.

The objective of micro-vertical marketing is to demonstrate expertise that is relevant to the specialized requirements of a micro-vertical customer. Educational content relevant to these requirements is key. If executed effectively, your practice will be perceived as a subject matter expert (SME), and ideally, the thought leader for that micro-vertical.

In addition to this, any enhancements or micro-vertical specific functionality that is developed for customers can be used as a differentiating factor in marketing and during the sales process, helping to further solidify the alignment of your specific solution. Once achieved, your practice can rise to the top of the consideration set, reducing or eliminating competitors, speeding up the sales cycle, and ultimately driving more and better business.

Organic Digital Marketing is ineffective. Shouldn’t we just increase our advertising budgets?

It is true that most marketing channels, including inbound, outbound and social media, are becoming overwhelmed with volume rather than quality. This does not mean that a well designed, carefully crafted campaign will not perform in any or all of these channels.

On average, a social media post has less than 1 second to grab the attention of a viewer and compel them to explore the post more. In addition to this, social posts have around 1 to 2 hours to gain attention, interaction and engagement before they are pushed further down the wall for newer, fresher content.

When looking into the anatomy of a post, there are a number of key elements that need to be perfected in order to increase your audience's engagement.

Imagery
Headline
Subline
Call To Action
Authority Builders

These five elements, when designed with a micro-vertical approach in mind, offer NetSuite marketers a huge opportunity to differentiate themselves from their competitors and speak directly to the audience they are trying to target.

What makes a Social Media Marketing Post OK, Good or Outstanding?

Example 1 - Horizontally Targeted Post

Here we see a classic example of a horizontal marketing message in the form of a LinkedIn post. Now, there is nothing specifically wrong with this. All of the elements of a “good post” are there. We are highlighting the breadth of functionality offered by NetSuite Manufacturing Edition, it touches on the benefits of a single platform approach. We have a clear call to action and great partner branding.

This example potentially speaks to any manufacturer who might be looking to upgrade their software, and if they have previously heard about NetSuite they might just click through for more information.

These types of posts do work on occasion. They do generate interest and traffic IF they come across the feed of the right person, in the right role, in the right industry who is looking for a manufacturing ERP right now.

However, from a targeted audience perspective, there really isn’t anything that builds authority or is more unique than what NetSuite direct marketing is already doing, or what the overwhelming majority of the NetSuite channel partners are also already doing.

Example 2 - Vertically Targeted Post

The above example attempts to get more targeted, but still in a ‘capture all’ kind of way. The impact of the message is better than the horizontal approach, but realistically the size of the market that this addresses makes it next to impossible to run paid boosts or create target audience lists which means we can’t be certain that the impressions and clicks it generates are coming from the ideal type of prospect we are wanting to attract.

As good as NetSuite is as a solution for a lot of manufacturers, there are countless types of manufacturing companies, including boat builders, that this solution, without significant customization would not suit. By generating interest and leads from these types of businesses, we are not only wasting our marketing dollars, but also increasing our sales teams workloads in qualifying, exploring and ultimately rejecting a lead as their requirements do not align with the solution.

Example 3 - Micro-vertical Targeted Post

Whilst this may not look exciting at first glance, this post is a great example of marketing that has been designed to grab the attention of a very specific target. Here, we considered the core needs of our target prospect, satisfied that core need with business outcomes (not modules or features) as well as included imagery that is very specific and relatable to their day to day work life.

In our experience, posts that aim to offer this level of relatability consistently perform and succeed in the goal of generating clicks and traffic back to a point of conversion, such as a Micro-vertical industry landing page or industry blog post.

Does Micro-vertical marketing work?

Micro-vertical marketing can be effective in many categories of business. The key to defining the right micro-vertical is ensuring your team has significant experience within the industry, that you have developed some kind of enhancement or IP that other partners or NetSuite direct are unable to market and sell, and that there are enough businesses in the market to provide consistent leads from marketing spend.

Because of the granular nature of the marketing effort, MV marketing requires deep product knowledge and skill to identify viable markets, and execute the proper marketing mix.

The objective of micro-vertical marketing is that if implemented correctly, the (micro-vertical) marketer can rise to the top of the “consideration set”, reducing or even eliminating competition, speeding up the sales cycle, and ultimately driving sales success.

At SaasMouth Digital, we help our customers to understand and analyze their client base, identify the best micro-verticals to target, and design effective MV marketing engines with the goal of generating consistent lead flow in our clients chosen target markets.

If you ar e wondering whether micro-vertical marketing works, ask yourself the following question; As a NetSuite Partner, has this article grabbed your attention, helped you understand our approach and methodology, perhaps piqued your interest and elevated our message above the thousands of digital agency marketing messages you receive in a day? If this answer is yes, feel free to reach out for an obligation free consultation. We’re here to help.

Book A Free 30 Minute Consultation with Our NetSuite Marketing Expert

Michael Dean

NetSuite Marketing Expert

SaaSMouth Digital